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Air Zim flies a lone passenger from Dubai
National airline, Air Zimbabwe, on Wednesday shattered aviation records history by cruising more than 6 000 km between Dubai and Harare with one passenger, highly placed sources said yesterday. This is understood to have courted the ire of senior government officials who have since questioned the logic of the trip and subsequently the introduction of dozens of new routes without having aggressively marketed the initiatives.This newspaper was told that to break even, the 205-seater Boeing 737 airliner that took off from the Harare International Airport on its inaugural flight to Dubai on Monday needs 60 percent of passenger capacity. This translates to about 120 passengers. However, the impeccable sources revealed yesterday that Air Zimbabwe chief executive officer Tendai Mahachi gave the nod for the plane to take off with only 49 passengers on board. “This means we never recovered even 10 percent of the costs of flying the aircraft. What is happening at this airline is a clear example of mediocre planning while at the same time claiming to be turning the airline’s fortunes around. The world over, the procedure is that before a flight is launched, it is preceded by extensive marketing to appraise the market. In this case, industry was not approached, the tourism industry was not approached and even in Dubai the market was not aware that a new flight was coming in.”
National airline, Air Zimbabwe, on Wednesday shattered aviation records history by cruising more than 6 000 km between Dubai and Harare with one passenger, highly placed sources said yesterday. This is understood to have courted the ire of senior government officials who have since questioned the logic of the trip and subsequently the introduction of dozens of new routes without having aggressively marketed the initiatives.This newspaper was told that to break even, the 205-seater Boeing 737 airliner that took off from the Harare International Airport on its inaugural flight to Dubai on Monday needs 60 percent of passenger capacity. This translates to about 120 passengers. However, the impeccable sources revealed yesterday that Air Zimbabwe chief executive officer Tendai Mahachi gave the nod for the plane to take off with only 49 passengers on board. “This means we never recovered even 10 percent of the costs of flying the aircraft. What is happening at this airline is a clear example of mediocre planning while at the same time claiming to be turning the airline’s fortunes around. The world over, the procedure is that before a flight is launched, it is preceded by extensive marketing to appraise the market. In this case, industry was not approached, the tourism industry was not approached and even in Dubai the market was not aware that a new flight was coming in.”
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